The "Wir sind da." brand positioning slogan formulates ARBURG's determination to support the needs of its customers, employees and partners without compromise above and beyond its technological achievements.
"We are the global market leader and one of the most innovative machine manufacturers in Germany - with strong roots in the Black Forest. We are always present, wherever the customer may be in geographical, technological, mental or physical terms," explains ARBURG Managing Partner responsible for Marketing, Juliane Hehl. "Our customers know: You can rely on us, just like a trusted family-member.“
to the advertising campaign
The ARBURG brand stands for quality, reliability and personal proximity. The "Wir sind da." positioning describes the long-term ARBURG promise on which customers, staff and the public at large can rely.
A clear "Made in Germany" statement
The "Wir sind da" brand promise formulates the values that ARBURG has always lived by. In German only. That's because ARBURG is a globally operating, family-owned company that is German to the core and that provides superior technology "Made in Lossburg".
Core terms such as home, quality, people, family, technology and performance fill the new brand promise. The first expression of this idea, "Dare to dream. Wir sind da." garnered a great deal of attention for ARBURG at the K 2016 trade fair.