The "Wir sind da." brand positioning slogan formulates ARBURG's determination to support the needs of its customers, employees and partners without compromise over and above its technological performance.
"We are the global market leader and one of the most innovative machine manufacturers in Germany - with strong roots in the Black Forest. We are always there for our customers, both regionally and technologically, mentally and physically," explains ARBURG Managing Partner Juliane Hehl, who is responsible for Marketing. "Our customers know: you can rely on us, just like a trusted family-member.“
to the advertising campaign
The ARBURG brand stands for quality, reliability and personal proximity. The "Wir sind da." positioning describes the long-term ARBURG promise on which customers, staff and the public at large can rely.
A clear "Made in Germany" statement
The "Wir sind da" brand promise formulates the values that ARBURG has always practised. In German only. That's because ARBURG is a globally active family-owned company that is German to the core and that provides superior quality technology "Made in Lossburg".
Core terms such as home, quality, people, family, technology and performance fill the new brand promise. The first expression of this idea, "Dare to dream. Wir sind da." garnered a great deal of attention for ARBURG at the K 2016 trade fair.