New ARBURG location in China
Inauguration ATC Pinghu
The official opening of the ARBURG Technology Center (ATC) in Pinghu took place on 18 September 2020 with around 550 invited guests. 7,700 participants watched the event online. On 2,300 m², the new ATC in China offers space for more than 60 ALLROUNDER injection moulding machines, which are configured and automated on site according to customer requirements.
“Wir sind da” – in China
“The ATC in Pinghu is a significant milestone for ARBURG's presence in China, where we now have four locations,” stated Gerhard Böhm, Managing Director Sales at ARBURG in a video message. “This investment in the new location underlines that our brand promise is more valid than ever, especially during difficult times: ‘Wir sind da.’ – for you, our customers.”
Growing the turnkey business
“The ATC Pinghu enables us to drive our turnkey business in China in a targeted manner. Together with local partners, we can implement a wide range of automation solutions and adapt the machines to the customer's specific requirements – all the way to complete production cells. This can be ideally realised with the new location, which offers ideal conditions for this”, said Zhao Tong, Managing Director of the ARBURG organisations in China.
At the new premises, customers can also run trials on their moulds and take part in training courses. They will receive comprehensive process and application technology support and advice based on decades of know-how in plastics processing, automation and digitalisation.
Open house and official inauguration ceremony
As part of the official inauguration ceremony, an open house event was held which included an innovation summit. The approximately 550 invited guests were delighted with the premises, the six production machines and the seminars on trends and innovations in plastics processing. Two innovations that were originally scheduled to premiere at Chinaplas 2020 were the highlights: The arburgXworld customer portal and an ALLROUNDER from the GOLDEN ELECTRIC series in LSR version specifically for processing liquid silicone.