Red Dot Award 2018

GESTICA control system wins design prize

24.07.2018
The GESTICA control system from ARBURG has been awarded the coveted, internationally recognised "Red Dot Award 2018" design prize. Following in the footsteps of the freeformer in 2014, this is the second ARBURG product to win this Award.

Prestigious design award
The Red Dot "Product Design" Award, the origins of which date back to 1955, is bestowed on the best products in 48 categories each year. This year more than 6,300 products from 59 countries were submitted. While products from premium brands Ferrari and Apple received awards in their respective categories, ARBURG's GESTICA control system was among the best products in the "Industrial equipment, machinery and automation" category and received the "Red Dot Award 2018".

Look and feel convince judges
"The user-friendly design of the control system is inspired by the appearance of smart mobile devices, while remaining independent in their interpretation," was the assessment of the international panel of judges. Important criteria include the degree of innovation, as well as functionality, ergonomics and intuitive operation. The panel of judges was able to test the functionality of the GESTICA control system using a simulator and thus obtain an idea of its benefits.

GESTICA control system combines aesthetics, functionality and ergonomics
One highlight is the "Easyslider" control element, which can be used to control movements simply and precisely during set-up of the injection moulding machine and display these via colour-variable LED technology. Furthermore, ARBURG's pioneering control system is equipped with a 16:9 high-resolution Full HD screen featuring industry-standard multi-touch technology. As ergonomics play an important role in development alongside functionality, the pivoting, height-adjustable operating panel is anatomically inclined.

Successful partnership
Product design has played a very important role at ARBURG for decades. For this purpose, the company works closely with designer Jürgen R. Schmid, owner of the Design Tech design studio in Ammerbuch. This successful cooperation has already resulted in the design of the freeformer additive manufacturing system, which received a Red Dot Award in 2014, and of the largest ARBURG ALLROUNDER 1120 H injection moulding machine, which won an iF award in March 2018.