Technology on Tour
Bringing key topics to the customer's premises
When it comes to key topics such as lightweight construction and Industry 4.0, ARBURG claims: "Wir sind da." – with the "Technology on Tour" roadshow. This comprises 15 exclusive events for customers in the various regions and is currently touring Germany..
Customer proximity and personal discussions
The extremely successful "Technology on Tour" roadshow started in Heilbronn in September 2017 and the final event will be held in Munich in July 2018. True to the company's "Wir sind da." brand promise, ARBURG seeks proximity to its customers and personal dialogue, despite the general trend towards digital communication. "With this exclusive series of events, we are able to inform around 50 customers each time on site about trends in plastics processing – from Hamburg to Radolfzell and from Dresden to Radevormwald," explains Oliver Giesen, Sales Director Germany.
In high demand: lightweight construction and Industry 4.0
Demand is extremely high and the topics of lightweight construction and Industry 4.0 are very popular, which is consistently confirmed through the unanimously positive feedback from participants. The customers also praise the successful mix of expert presentations, live experience in an appropriate setting and get-togethers.