25 years of ARBURG Italy

Subsidiary celebrates silver anniversary

26.09.2018
ARBURG's Italian subsidiary celebrated its 25th anniversary in style from 20 to 22 September. The celebrations were launched with an exclusive evening event with 160 guests. During the evening, ARBURG Managing Partner Juliane Hehl presented the traditional anniversary sculpture to Björn Norén, Managing Director of Arburg Srl.

Success building on continuity and expertise
In her speech, Juliane Hehl was especially impressed by the way the subsidiary had developed dynamically over the last 25 years: "For many years, ARBURG Italy has remained the undisputed leader among our European subsidiaries."
In recognition of what had been achieved over the past 25 years, she presented the traditional ARBURG anniversary sculpture to Björn Norén and thanked him and his team for their great commitment on behalf of the owner families and the entire ARBURG parent company. "Five employees who were there from the very beginning, including Björn Norén, have remained loyal to the subsidiary to this day," said the Managing Partner. She remarked that this continuity goes hand in hand with a high degree of technical expertise - something that customers in Italy greatly appreciate and which has played an important role in the success of the Italian subsidiary.

Long-standing, trusting and successful cooperation
Managing Director Sales Gerhard Böhm also underlined this aspect in his speech and thanked the customers for the trust they have placed in the company: "The success of our Italian subsidiary is first and foremost due to you, our customers, who for decades have opted for us and our technology and with whom we have jointly implemented countless innovative projects."

Presence over decades
ARBURG's success story in Italy began shortly after the company went into high-volume production with the first injection moulding machine in 1956. Borje Norén, father of the present subsidiary manager Björn Norén and founder of Sverital in 1950, made contact with ARBURG's owners, Eugen and Karl Hehl. A short time later, successful machine sales started in Italy and Sverital became ARBURG's official trading partner in 1960. The continued positive development of the Italian market led to the founding of the ARBURG Srl subsidiary in Peschiera Borromeo, near Milan in 1993 in order to better and more fully serve Italian local customers. With a workforce of 38 employees and 14 sales representatives for nine sales areas, the Italian subsidiary enjoys a very healthy position today.

Open house event presents products and services
To celebrate "25 years of ARBURG" and to present the company's products and services live, the exclusive evening event was followed by two open-house events in the subsidiary building in Peschiera Borromeo. Whereas on Friday 80, customers and partners had an opportunity to find out about current topics on the basis of exhibits, applications and expert presentations, the subsidiary threw open its doors to all employees and their relatives on Saturday. Afterwards, Björn Norén was completely satisfied with the event.