One 16 April 2008, the travelling exhibition made its next stop: for two days the truck enjoyed a prime location spot opposite the main entrance to the “easyFairs” show in Malmö, Sweden. This time the main target group for the exhibition was trade visitors rather than new young recruits. The public responded very positively to the truck and its exhibits: “This is a really brilliant idea!” was just one of the positive reactions heard from visitors after they had seen the interior of the truck for themselves. Many customers were also very impressed by the equipment on the truck and were full of praise for the initiative.
 
On board the truck is an electric ALLROUNDER 320 A with a clamping force of 500 kN and a size 170 injection unit as a demonstration object. The exhibition is centred around the theme of “Energy Efficiency Allround”. A presentation on this subject explains the overall energy efficiency strategy, which ranges from environmentally-friendly building technology at the company’s headquarters in Lossburg and the resource-efficient production of ARBURG machinery, to advising customers on energy issues.