The tour started on 15 April 2008 in Copenhagen: the city’s central square in front of the town hall provided the venue for the presentation by the Danish plastics industry association “Plastindustrien i Danmark” in collaboration with ARBURG. In addition to presenting the ARBURG Group, the truck had a special task in Denmark, namely to arouse interest among suitably qualified recruits for the plastics sector. Part of this campaign involved stimulating interest in training in plastics technology as a career. At present, around 150 plastics engineers are trained each year in Denmark alone, although actual demand is for almost twice as many. Thus, the advertising campaign will benefit the entire industry. Ultimately, ARBURG will also benefit from this event because, as a classic mechanical engineering company and provider of high-quality injection moulding machinery, it is always looking for well-trained personnel, particularly in the technical sector.
 
ARBURG is pleased with the interest demonstrated by about 150 schoolchildren, who took the opportunity to visit the travelling exhibition and to find out about the training opportunities available. “I didn’t know that so many everyday objects are made from plastic or that there are so many different applications,” was the surprised reaction of one young schoolgirl who is considering a training course in the plastics sector. The trainees from “Den jydske Haandværkerskole” help guide the students around the exhibition and were available to answer any questions that arose. The event was rounded off by students from the Danish Technical University, DTU, who enthralled their young audience with numerous experiments involving plastics. The ARBURG team under branch manager Eddie Oswald was on hand to provide advice and assistance to their curious young audience.
 
On board the truck is an electric ALLROUNDER 320 A with a clamping force of 500 kN and a size 170 injection unit as a demonstration object. The exhibition is centred around the theme of “Energy Efficiency Allround”. A presentation on this subject explains the overall energy efficiency strategy, which ranges from environmentally-friendly building technology at the company’s headquarters in Lossburg and the resource-efficient production of ARBURG machinery, to advising customers on energy issues.